DeliberateLIFE is a lifestyle digital magazine meant to encourage sustainable living. One way they encourage a sustainable lifestyle is by introducing alternative products that promote people, place and planet. We came in at the launch of this branch of the product. We worked together to develop the visual story that would communicate the product and service. Whenever working on a pre-launch product, we strive for clarity and connection to the mission and vision of the brand. This stage is critical in the success of a new product or a whole business, which is why we believe in strong core values and communicating those values in a way that connect with your audience.
The process for this project was pretty straightforward. We worked together on finding a set location and sourcing the model. The key was using the setting, lighting, and props to keep consistent with the brand. That is why we make sure that the branding and vision is priority and an important part of our process and strategy.